Before CultureHQ
​A CHRO suspects a group of employees is disengaged at  work.  She struggles to determine how big this group is, what these employees have in common, and how best to engage them.

With CultureHQ
​The CHRO taps into the point and badge breakdown of each group member.  She is able to see that they are mostly engaged with recognitions, but have not been hosting or attending events.  She identifies the interests on their profiles, then sends a 1-question pulse survey for feedback on several event ideas.